AdWords lets every business—from eBay PowerSellers to Fortune 500 companies—create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Fully revised and updated this hands-on resource offers a one-stop learning opportunity through eight minibooks dedicated to each product inside Adobe's Design & Web Premium Suite. The minibooks include Adobe Creative Suite Basics, InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash, Fireworks. The book contains information on new image enhancements to After Effects, 64-bit versions of Illustrator and Flash Professional and a new tool, dubbed Helium, that will enable designers to create content using HTML5 and CSS3. * Offers the depth needed by novices and long-time professionals * Covers the key features and tools users need to master individual programs to their fullest capacities * Helps designers to be more creative and productive * Filled with tips and techniques for using the 8 design programs This popular package gives designers a full review of the most popular design and development tools on the market.

Adobe’s Creative Suite is a tightly integrated, powerful and cost-effective set of tools that gives you the power to create graphically rich content for print or the Web. Now, there’s an all-in-one resource that explains each component of the Suite in easy-to-understand language and gets you up and running in no time! Loaded with invaluable tips from Adobe experts, Adobe Creative Suite 3 Design Premium For Dummies shows you how to use the different software packages included in Adobe's Creative Suite to publish your own projects, in print or electronic form. You get seven minibooks that span more than 750 pages, giving you the lowdown on today’s hottest software tools—Acrobat, Flash, Illustrator, InDesign, Photoshop and Dreamweaver—and showing you how to integrate the Suite. Completely updated to cover the latest features and enhancements of all the tools, this friendly how-to guide explains in plain English how to: * Install and set up each program * Use common menus and commands * Import and export files * Work with graphics, text, and fonts * Understand page layout * Draw with InDesign and share your work * Use layers, filters, and effects in Illustrator * Save Photoshop images for print and the Web * Create and modify PDF files in Acrobat * Build a Web site in Dreamweaver * Work with images and sound in Flash * Tackle advanced concepts * And much, much more! Complete with a list of helpful resources, Adobe Creative Suite 3 Design Premium For Dummies is your powerhouse guide to getting the most out of each program!

Access may be the least understood and most challenging application in the Microsoft Office suite. This guide is designed to help anyone who lacks experience in creating and managing a database learn to use Access 2010 quickly and easily. In the classic For Dummies tradition, the book provides an education in Access, the interface, and the architecture of a database. It explains the process of building a database, linking information, sharing data, generating reports and much more. * As the Microsoft Office database application, Access may be the least understood and most challenging part of the Office suite * Access 2010 For Dummies walks newcomers through building and using their first database * Covers linking information in a database, setting relationships, modeling data and building tables * Explores how to extract data from Access and get specific answers, create forms and export data in reports * A section for more experienced users looks at analyzing errors and creating an interface Fully updated for the newest version, Access 2010 For Dummies gets new Access users up to speed and helps veterans get the most from the Office database application.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms—decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators—that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally—as well as on history, computer science, and psychology—to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence.

A Brief Introduction to Engineering Computation with MATLAB is specifically designed for students with no programming experience. However, students are expected to be proficient in First Year Mathematics and Sciences and access to good reference books are highly recommended. Students are assumed to have a working knowledge of the Mac OS X or Microsoft Windows operating systems. The strategic goal of the course and book is to provide learners with an appreciation for the role computation plays in solving engineering problems. MATLAB specific skills that students are expected to be proficient at are: write scripts to solve engineering problems including interpolation, numerical integration and regression analysis, plot graphs to visualize, analyze and present numerical data, and publish reports.

The digital revolution has left many parents feeling intimidated by the world their teens inhabit and they worry that they lack the experience to parent effectively. Teens Gone Wired: Are You Ready? examines today’s parenting challenges from the totality of the teen experience. The book combines advice from dozens of parents and teens with a wealth of recommended sources, including links to many online support systems.  All of the key debates that parents are having with their wired teens are discussed, including: Fun vs. ObsessionSharing vs. IndiscretionForging an Identity vs. Performing for an AudienceReal Friends vs. Virtual FriendsSexual Well-Being vs. Sexual HealthPrivacy vs. AnonymityEducation vs. EntertainmentYour Teen’s Issues vs. Your Own Issues By recounting stories from  families who’ve been there and providing practical tips, the book shores up parents' confidence and gives parents the tools they need to raise today’s teens. Green emphasizes the critical role for parents in mediating their teens’ experiences with both the digital and the real world. While the book is unflinching in acknowledging the trials that parents face today, it supports the author's optimism that parents are not only capable of doing a good job, they can have fun along the way.